About Us
Where Innovation Meets the Mailbox
DM20.ai is the newest chapter in a story that began with a simple belief: direct mail works—but it can work even better.
Long before AI, machine learning, and predictive analytics became industry buzzwords, our founders recognized a gap in the marketing landscape. Businesses were investing in direct mail, but they weren't getting the visibility, attribution, or performance insights they needed to justify or optimize their spend. That challenge sparked the creation of DirectMail2.0—a platform built to bring modern technology, accountability, and omnichannel strategy to one of advertising's most proven mediums.
The Beginning: The Birth of DirectMail2.0
DirectMail2.0 started as a bold idea inside a print and mail company that understood firsthand the limitations marketers were facing. Instead of accepting those limitations, we built a solution.
What began as a simple add-on service quickly evolved into a full omnichannel marketing platform—integrating digital technologies like mail tracking, call tracking, informed delivery, retargeting, and social matching to amplify every campaign and deliver measurable results.
As adoption grew, so did demand. The platform spun off, the company became independent, and DirectMail2.0 grew into a recognized technology partner for hundreds of printers and agencies nationwide. Along the way, we were honored to make the Inc. 5000 list four consecutive years—a reflection of both our innovation and the explosive growth of the direct mail industry itself.
Expanding the Ecosystem: Acquiring Who's Mailing What!
As DirectMail2.0 continued to scale, we saw another opportunity: marketers needed deeper insights, competitive intelligence, and creative inspiration to stay ahead.
That led to our acquisition of Who’s Mailing What!—the largest and longest-running archive of direct mail in the United States, with over 40 years of data.
With WMW, we brought together:
- A massive digital library of real direct mail campaigns
- Competitive analysis tools
- Creative trend data
- Industry-specific benchmarking
- Real-world examples marketers could instantly learn from
This acquisition allowed us to expand our vision: not just empowering direct mail campaigns after they’re mailed, but helping marketers make smarter decisions before anything goes to print.
The Future Arrives: Introducing DM20.ai
Our newest evolution—DM20.ai—represents the next frontier of direct mail intelligence.
For years we’ve helped marketers track, enhance, and analyze campaigns. Now we’re helping them predict.
DM20.ai is the industry’s first predictive analytics platform built specifically for direct mail campaigns. Powered by machine learning, it analyzes historical performance, mail attributes, and behavioral trends to forecast outcomes and deliver actionable insights.
With DM20.ai, users gain:
- Predictive performance scoring
- Intelligent recommendations
- Benchmark comparisons across industries
- Early indicators of campaign success
- Optimization insights before every campaign
No guessing. No assumptions. Just data-driven clarity.
Three Brands. One Unified Vision.
DirectMail2.0, Who's Mailing What!, and DM20.ai operate under one mission:
to make direct mail smarter, stronger, and more effective than ever before.
From campaign enhancement…
to competitive intelligence…
to predictive analytics…
we're building the most comprehensive ecosystem in the direct mail industry.
What started as a small idea inside a print shop is now a multi-brand technology company helping thousands of marketers nationwide evolve their strategies and drive measurable growth.
And we're just getting started.